I began my career as a graphic designer.
Worked for a design studio and then a couple of large advertising agencies
where I learned business structures and systems.
Took the plunge and started my own design studio and after a couple of years took a partner on board.
I was responsible for the creative side of the business and together,
we grew to become a fully recognized advertising agency -
we also opened a public relations company as a complimentary addition.
During this period I directed many photographic shoots, learned lighting both in-studio and out.
My interest in photography grew - the challenge of light fascinated me -
lighting, after all, is what photography is about!
Composition and an “eye” for the shot are almost as important ...
I sold my shares in the ad agency and decided to concentrate on my passion.
I spent a lot of time working on industrial photography - factories, machinery, equipment.
I set up my own photo studio and did general commercial shoots -
people, products, pack shots.
Designed and produced a fair amount of annual reports, corporate brochures
and product catalogues.
I still do some commercial stuff and now shoot for a number of image libraries around the world.
Nature, people, industrial, landscapes, natural history animals and the rest.
There's always a camera at hand ...